About Us
 
Who we are– Starbeast Motorsports started as an idea between two 
individuals with the desire to get involved in the world of NASCAR.  
In the beginning, there were discussions about forming a sports 
marketing firm to go after companies that wanted to get involved in 
the sport as a sponsor.This however quickly morphed into a 
full-blown desire to form a Race Team and compete on the ultimate 
stage within Stock Car Racing.  Naturally, there was only one venue 
that truly promoted the level of unhealthy desire that only a former 
race car driver should expect – NASCAR!
  
Starbeast Motorsports Founder and CEO Miguel Abaroa and President 
Ted Bullard, met in March of 2009 after both gentlemen were involved with 
another NASCAR team providing consulting services in a variety of areas, 
and were brought together to discuss ideas regarding the current 
positioning of the team they were collaborating for. Within 
minutes of meeting for the first time, they realized they were on the 
same entrepreneurial page and shared a common vision for what the sport 
was lacking or simply ready for on a big scale. 

After weeks of strategizing, the idea of bringing a professional 
race car driver from India to NASCAR seemed like the perfect venture 
to sink their hearts and passion into, and they had just the driver 
in mind to kick-start their program and potentially make history!
But first, why India?  The answer is simple, 1.2 BILLION!
 
That’s the population of India, the second largest in the world.  
Need more reasons?  Check this out……
•The annual GDP growth rate of more than  8% from 2002 to 2012
•Car sales in India rose an annual 7.8% in June, climbing for a 
fifth straight month. In comparison, U.S. auto sales tumbled 28% 
in June, which was the narrowest decline in nine months.
•There were 46 million Internet users in India in 2007, and there 
are estimates that India will have 80 million internet users by 2010. 
That is an 86% growth per year.
•India is now growing at about 10 million new mobile phone users 
every month, and that pace of growth will continue. There will 
probably be close to 450 million subscribers by end of 2009. That is 
a growth of 120 million new mobile subscribers annually, making it the 
fastest growing mobile phone market in the world.
•Indian mobile phone users were ready for mobile TV services with the 
potential market size estimated to be $360 million in 2008
•84% of mobile phone users are interested in using Mobile TV services
•The India flat panel TV market is just at the beginning of a real 
growth curve, with Y/Y 100% for each of the next five years
•India figures among the top 12 producers of manufacturing value added 
services
•India will be the largest consumer market in the world by 2025
The economy of India is the fourth largest in the world by GDP measured 
on a purchasing power parity basis.
 
“And what about the US Indian population?”  Glad you asked… 
Check this out!
• The highest annual median household income of among all U.S. 
ethnic groups
• 64 percent have attained at least a bachelor’s degree 
• 40 percent have attained at least a master’s degree
• Combined disposable income of $88 billion
• The estimated annual buying power of $20 billion
 
As you can see, the opportunity to involve India within the sport of 
NASCAR provides an avalanche of new sponsorship dollars, fans, and 
brand awareness that could potentially exceed the US market within a 
very short period of time. The next big question was of course how do 
you go about 
attracting the attention of an entire Country more than 4 times the 
size of the US population that has ZERO knowledge or awareness of 
NASCAR?  
Our idea was to locate the most popular race car driver in India and 
bring him to the US to compete within NASCAR and steadily bring his 
same fan base from India to the US.
This decision was perhaps the easiest of all of our decisions!  
Narain Karthikeyan is the first and up until very recently, the only 
Indian to ever compete within the prestigious Formula 1 series.  The 
challenge was to convince someone as successful as Narain Karthikeyan, 
to leave the comfortable and high-profile life in India as the 5th most 
popular athlete among 1.2 billion people, to explore a new opportunity 
in the US market that could prove to be the best career move of his life……
or the riskiest!